Each session builds on the last. You leave every week with something you can use immediately, starting with a working agent on day one.
Week 1 · July 7
Why GTM Hasn't Kept Up & Building Your First Agent
We start with the gap: why engineering scaled with leverage while cyber GTM kept hiring headcount to hit quota. The math on 39% attainment. Why the old playbook is structurally broken. Then we get to work. AI Chat vs. AI Agents and why the difference matters, how the agentic GTM stack fits together (Claude + Cowork + MCPs), and a live build-along where you leave session one with a working account research agent. It pulls from your CRM, LinkedIn, and the web to generate a CISO-ready call brief. Not a demo. You build it during the session.
Week 2 · July 14
Cyber GTM Use Cases You Can Use Today
Cyber-specific GTM motion by motion. Partner and channel account mapping agents that surface whitespace across your book. Pre-call research for technical buyers and CISO conversations, pulling recent breach news, stack signals, and compliance posture. Personalized outreach that references a prospect's actual security environment, not a generic pain point. Champion coaching agents that draft follow-up for your internal champion to share with the security team. Pipeline forecasting and deal summary agents. Codifying your top performer's process into a repeatable workflow any rep can run.
Week 3 · July 21
The New Cyber GTM Playbook
From one agent to a system. Scheduled tasks that run your Monday morning pipeline review without you opening a single tab. Multi-step agents that chain research, draft, and CRM update in a single workflow. Building out your supporting agentic team (a Researcher, a Personalizer, a Coordinator) so your daily motion looks fundamentally different than the rep next to you. How to measure agent output and keep improving it. The new operating model: what cyber GTM looks like when your stack works for you instead of the other way around.